Why Isn't My Home Selling?

Despite the increasing demand for housing, some homes linger on the market for longer than expected, leaving sellers frustrated. While there can be numerous factors at play, there are usually 3 components to why a home won't sell quickly. The price of the home, the condition of the home, and the marketing strategy employed.

1. The Price of the Home: Pricing a home correctly is arguably the most critical factor in determining its marketability. Setting the right price requires a delicate balance between understanding the local market trends, the home's unique features, and recent comparable sales (comps). Overpricing a home can deter potential buyers, leading them to overlook the property in favor of more reasonably priced alternatives. In today's competitive market, where buyers are increasingly savvy and have access to vast amounts of information online, pricing a home accurately is paramount. Sellers must work closely with their real estate agents to conduct a thorough market analysis and arrive at a competitive yet enticing price point. Say it with me: IGNORE THE ZESTIMATE!
   

2. The Condition of the Home: The condition of a home plays a significant role in its marketability and therefore how attractive it is to the buyer pool. Buyers today often seek move-in-ready properties that require minimal repairs or renovations. A home that is outdated, poorly maintained, or in need of significant repairs, may struggle to attract a wide pool of buyers. Even minor issues such as chipped paint, outdated light fixtures, or worn carpets can turn off buyers today. Sellers should invest time and resources in sprucing up their homes before listing them on the market. This may involve decluttering, deep cleaning, making necessary repairs, and staging the home to highlight its best features. Investing in home improvements can not only enhance the property's appeal but also increase its perceived value, ultimately leading to a faster sale at a higher price. If you want an A+ offer price, you need to display an A+ property.
   

3. The Marketing of the Home: Effective marketing is essential for generating interest and driving traffic to a listed property. You would not believe how many times I've come across a property on the MLS that has been sitting for 60+ days with CELL PHONE photos for the listing...its absolutely unacceptable! In today's digital age, where the majority of homebuyers begin their search online, a strong online presence is very important. High-quality photographs, videography, and compelling virtual tours can help showcase the home in its best light. Additionally, leveraging social media platforms, email marketing campaigns, and targeted social media advertising can expand the reach of the listing and attract qualified buyers. Sellers should work with a real estate agent who utilizes innovative marketing strategies and who has a large network and/or following. By effectively marketing the home across multiple channels, sellers can maximize exposure to as many buyers as possible.

Over the last few years, I have tailored my listing strategy so that it is fool proof! I implement the best photography and videography resources, hire a cleaning company to do a deep cleaning service, and I give all of my sellers a complimentary staging consultation so that they can hear from expert designers what they can do to make their home as appealing as possible on the decor front.

Once we get the online presence established, I take to social media and any third party websites I can, to market the property to the masses. Fox Homes' relationship and TV series with HGTV, gives our company and our seller's properties, maximum exposure throughout the Twin Cities and on a national level.

If you have any questions regarding your home's value or the process of selling with me, please feel free to reach out. I am always happy to start a conversation!